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EFFECTIVE BULLET POINT FORMULAE -


mabobakar
(@mabobakar)
Active Member
Joined: 1 year ago
Posts: 15
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Bullets points act just like a salesperson at a Brand store who starts admiring the benefits and features of a particular Product.

 

“BAJI APKI HEEL AGAR DARD HOTI HE TO YE SHOES APKI HEEL K DARD KO KHATAM KR DY GY” (BENEFITS + PRODUCT FEATURE).

 

  1. No Keyword stuffing
  2. Two Keywords/phrases in each bullet point.
  3. First write Title and description with high relevant keywords then go for bullets point
  4. Product information should be in first two bullets
  5. Analyse competitors listing, customer reviews & product social group search and make list of benefits of the product.
  6. Mentioned feature of product after benefits you provide for this product. 
  7. Keep each bullet point about one thing.
  8. Place the more aggressive claims at the end.
  9. 170-200 characters each bullets

 

  • Fill your listing with 5 Bullets with characters not more than 200 in each bullet.
  • Start your Bullet with ✓ sign (Alt Comd) and Heading in CAPS Letters.
  • Top two bullets should describe your product benefits and features.
  • 3rd Bullet will show what is Magic in your Product
  • 4th will show about your Brands & 5th with Satisfaction Promise. Don’t include any type of Guarantee, personal advertisement, coupons & any attractive offer. These are against TOS of Amazon. 
  • There should be no more than two keywords in one bullet. Write your Title and Description first with more relevant and high search KW.

 

Don’t Do;

  1. Bullets should not be stuffed with a number of keywords which resultantly decreases the readiness of buyers.
  2. Long Stories Bullets
  3. No Brand/self Promotion
  4. Don’t write bullets in small letters, rather make it as attractive as you can.
  5. Use other language keywords/phrases in Title or Bullets.

Abubakar


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